http://www.superiordoorserviceinc.com/
Congratulations to Superior Door Service, a garage and overhead door company in Kansas City on the launch of their new website!
While the change might not look dramatic, the results are… I took them from a “law firm” template on Yahoo’s Sitebuilder tool to a custom designed website.
Here are some of the site enhancements we added during the redesign process:
- Add social media tools and contact information to the top left
- Created a slide show gallery with an animated GIF so it can be seen on Apple products and mobile devices
- Increased the photo, text and video sizes
- Changes from a vertical left menu to a horizontal top menu
- Changed headers and sub-headers to red to make them stand out
- Made the logo and contact information more prominent
- Added new product photos and videos
- Made search engine enhancements to the code, file names and photos
- Added vendor logos in a creative and organized way to the footer
- Matched the blog layout to the website layout
- Fixed and enhanced the contact page and added the Google Maps links and map
Already, in the first week they have gotten more activity on their social media accounts, and are seeing an improvement in traffic, search rankings and most importantly sales!
Oh, and I almost forgot the best part… I also tweaked their pay-per-click ads on Google.
Mike’s Adwords PPC Campaign
Campaign Budget – Clicks – Impressions – Cost-Per-Click – Cost – Avg. Position
$5.00/day – 350 – 403,807 – $0.38 – $133.55 – 3.2
Original Places PPC Campaign
Campaign Budget – Clicks – Impr. – CPC – Cost – Avg. Pos.
$7.90/day – 44 – 6,855 – $4.13 – $181.84 – 5.3