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Responsive & Mobile-Friendly Web Design Is Now A MUST!
Google announce that it will be updating it’s search results to feature mobile-friendly content to mobile users and penalizing non-responsive websites starting on April 21st, 2015! Read the full announcement here. That means if your website is not upgraded to a responsive or mobile-friendly format by April 21st, you will begin to drop in the search results.
This year the number of Google searches from mobile devices will exceed the number of desktop searches for the first time in history, and Google is preparing for that landmark event. You should too!
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“Starting April 21, Google will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
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Click here to call from your mobile device.
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What is responsive web design?
Responsive web design means that the website changes and adapts to many screen sizes. It makes sure the website’s template width fits smartphones, tablets, laptops, and desktop computers. The website will read the type of device loading the page, and adjust the design to look great on that screen size.
Prior to about 5 years ago, this type of web design was really difficult to achieve. It required separate sites for mobile and desktop, but now one responsive design handles the changes automatically.
Click here to see a responsive, mobile-friendly website in action.
Just select the desired device in the top yellow bar, and you will see the website automatically resize itself to fit each screen size.
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MIMO Solutions can upgrade your existing website to a responsive, mobile-friendly template!
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How much does a mobile-friendly web design cost?
Not as much as you think!
MIMO Solutions is offering a special Google Update 2015 Special.
We will upgrade your existing WordPress site with a new mobile-friendly template for only $5oo! Or, we will upgrade your old static HTML site to WordPress with the responsive template for only $2,015.
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Or email email@example.com for your FREE consultation and website mobility audit!
What is local Search Engine Optimization (SEO)?
Have you ever heard of Google My Business, Yahoo Local Directory, or searched for a service professional in your area on Bing Maps or your favorite map tool?
When you search for a local business in Kansas City on Google, you will probably see some local map listings. They are usually presented in odd numbers of results: 3, 5, or 7 depending on the competition and number of results. These are direct links to the Google My Business listings and your companies Google+ page. They usually look something like this:
That is our client Superior Door Service in the #2 spot for this very competitive keyword.
Kansas City Search Engine Optimization
Local Kansas City search engine optimization can be very difficult if your business is located outside the Kansas City metro area. If you address is in KCMO, then you are more likely to come up in a search phrase with Kansas City in it. However, if you own a business in Parkville, Lee’s Summit, Overland Park or Olathe, you probably still want to come up for KC search phrases, but it is going to be a lot more difficult.
This type of local search engine optimization may require the help of an expert. You don’t want to sacrifice your great local ranking in your municipality, but you want to add the Kansas City search phrases as well. Good and qualified search engine optimization specialists can help you get it sorted out and have the best of both worlds…
Great local search engine optimization is the fastest way to the first page of Google!
That is especially true for competitive businesses looking to do business around the Kansas City metro area. Google continues to attach more organic ranking factors to map listings, reviews are become more crucial, and Google+ activity can help as well. At MIMO Solutions, we offer full service G+ optimization, local search engine optimization, directory listing fixes and building combine with advanced local SEO techniques to help you get those coveted Kansas City rankings.
Call us today for a free analysis and consultation of your local Kansas City map and directory listings.
Modern SEO Explained:
Old School Search Engines
A lot people have differing opinions about search engine optimization (SEO) these days. Most of them are out of date. When the major search engines were first developed in the late 1990’s, SEO was mostly about putting keywords on the page. Originally, it was all about keyword stuffing, putting the keywords everywhere and anywhere on the page so that you had the word there the most times. The search engine companies quickly learned that this was a bad way to rank people, because anyone, including porn companies, could put any keyword or phrase on the page and rank highly, regardless if the page actually had anything to do with the phrase or not.
The search engines changed their ranking structure by assigning quality, density, and other scores to the pages. Since, the search engines knew that they couldn’t take your word for it, they started looking for more objective metrics by which to measure. The looked at how long the domain name has been registered, the keyword density and context, and other page attributes like title tags, image names, and text size, in order to determine what the page was really about. This was a major shift in search engine optimization, because it required some attention to detail and finesse in your page planning. However, it was still largely in your control, and people still cheated the system.
The biggest shift in SEO came from Google’s invention of the Pagerank. Google was the first to include “off-page” information in their rankings. This means that Google no longer takes your word for it. They want to know what other sites say about your page. They look at what sites link to you and what descriptions they include in the links. The number and quality of people linking to you count like referrals towards your high ranking. This was another major shift in the search engine optimization landscape, and became much more harder to cheat. However, where there is a will, there is a way, and people began trading and buying links to their site, and thousands of directories and submission services popped up where you could create your own backlinks. Google was forced to adjust by adding quality of backlinks into their pagerank system.
Modern SEO & Individualized Rankings
Google has proved that they can largely stay ahead of the people trying to cheat the system. Current rankings are based on thousands of indicators and measurements. They include things like your social media activity and follower, your page traffic, backlinks and local map listings, review sites, page loading speed, and still some on page things like original copy, copy length in words, and the usefulness of the content. Google is literally watching and tracking every move you make and everyone else makes on the web. This means they can see who likes and stays on a site when they find what they are looking for and rank that page high based on the stickiness of the website. If everyone that visits your site, goes back and searches again, Google can downgrade you for that term because they know you are not providing what searcher want to find…
They also now have the power to show different users different search results based on their personal preferences. That means if they know you are a golfer, they show you golf results when you type in “handicap”, but if you are physically disabled, they can show you medical results when you type in “handicap.” This largely means that keywords are completely irrelevant, and the context in how you use the words are more important. Google has openly admitted that they don’t even factor the “keyword” HTML tag anymore. They don’t have to take your word for what your site is about. They can figure it out based on all the web activity around the world.
What does this mean for you and “SEO experts”?
Well, it means that it is impossible to game the system. There are no more magic tricks that get you high rankings for a certain keyword or phrase. You have to do the hard work of actually earning a spot in the rankings by providing searchers what they need, doing it fast, and doing it so well that they tell other people about it and they stop looking. Modern search engine optimization is about building an online reputation for your website and organization. While there still are some basic optimization techniques to showcase your website in the best possible light to the search engines. These techniques are more about NOT making mistakes, than they are about ranking you higher, and there are thousands of mistakes that amateurs could be making. However, after your site, social, and map listings are optimized, your ranking results will largely be determined by the quality of your content and your company.
Don’t hire an SEO expert without finding out what they are going to do for you. If they are still focused on keywords for search engine optimization, they may be 15 years behind the times. If they are focusing on your online reputation and quality content, then you may have found a winner!
Good luck and good content!