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Responsive & Mobile-Friendly Web Design Is Now A MUST!
Google announce that it will be updating it’s search results to feature mobile-friendly content to mobile users and penalizing non-responsive websites starting on April 21st, 2015! Read the full announcement here. That means if your website is not upgraded to a responsive or mobile-friendly format by April 21st, you will begin to drop in the search results.
This year the number of Google searches from mobile devices will exceed the number of desktop searches for the first time in history, and Google is preparing for that landmark event. You should too!
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“Starting April 21, Google will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
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Click here to call from your mobile device.
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What is responsive web design?
Responsive web design means that the website changes and adapts to many screen sizes. It makes sure the website’s template width fits smartphones, tablets, laptops, and desktop computers. The website will read the type of device loading the page, and adjust the design to look great on that screen size.
Prior to about 5 years ago, this type of web design was really difficult to achieve. It required separate sites for mobile and desktop, but now one responsive design handles the changes automatically.
Click here to see a responsive, mobile-friendly website in action.
Just select the desired device in the top yellow bar, and you will see the website automatically resize itself to fit each screen size.
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MIMO Solutions can upgrade your existing website to a responsive, mobile-friendly template!
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How much does a mobile-friendly web design cost?
Not as much as you think!
MIMO Solutions is offering a special Google Update 2015 Special.
We will upgrade your existing WordPress site with a new mobile-friendly template for only $5oo! Or, we will upgrade your old static HTML site to WordPress with the responsive template for only $2,015.
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Or email email@example.com for your FREE consultation and website mobility audit!
We are proud to announce the launch of a brand new website for the Triumph program. Triumph Over Emotional Eating is a weight loss support group that will change the way you think about food, and change WHY you eat.
Check out the new website and support group program at http://triumphprogram.com/
What is local Search Engine Optimization (SEO)?
Have you ever heard of Google My Business, Yahoo Local Directory, or searched for a service professional in your area on Bing Maps or your favorite map tool?
When you search for a local business in Kansas City on Google, you will probably see some local map listings. They are usually presented in odd numbers of results: 3, 5, or 7 depending on the competition and number of results. These are direct links to the Google My Business listings and your companies Google+ page. They usually look something like this:
That is our client Superior Door Service in the #2 spot for this very competitive keyword.
Kansas City Search Engine Optimization
Local Kansas City search engine optimization can be very difficult if your business is located outside the Kansas City metro area. If you address is in KCMO, then you are more likely to come up in a search phrase with Kansas City in it. However, if you own a business in Parkville, Lee’s Summit, Overland Park or Olathe, you probably still want to come up for KC search phrases, but it is going to be a lot more difficult.
This type of local search engine optimization may require the help of an expert. You don’t want to sacrifice your great local ranking in your municipality, but you want to add the Kansas City search phrases as well. Good and qualified search engine optimization specialists can help you get it sorted out and have the best of both worlds…
Great local search engine optimization is the fastest way to the first page of Google!
That is especially true for competitive businesses looking to do business around the Kansas City metro area. Google continues to attach more organic ranking factors to map listings, reviews are become more crucial, and Google+ activity can help as well. At MIMO Solutions, we offer full service G+ optimization, local search engine optimization, directory listing fixes and building combine with advanced local SEO techniques to help you get those coveted Kansas City rankings.
Call us today for a free analysis and consultation of your local Kansas City map and directory listings.
Marketingprofs and the Content Marketing Institute release the results of their 2015 Content Marketing Trends survey recently, and we thought it would be cool to explore these challenges and how to overcome them…
1. Producing Engaging Content
54 % of respondents said they were having trouble producing engaging content. Here are MIMO Solutions, we have solved that problem for dozens of B2B marketers. Sure, the obvious answer is you can pay us to create it for you, but let’s talk about how you can do it yourself. First, start by asking yourself, “If I had all my customers and prospects in one room today, what would I most like to tell them?” Usually, the answer is “BUY SOMETHING!” Unfortunately, that message gets old really quick. How can you share your knowledge with your audience and educate your prospects about what you do, how you do it better or differently? Most companies have enough stuff going on to create engaging content. They just forget to post it.
Do you have a product launch, event coming up, new challenge or question from your customers, did something happen in the news? Start paying closer attention to your newsworthy events, or you are going to have to pay us to do it for you…
2. Producing Content Consistently
50% of B2B respondents claimed this challenge. I assume most of them don’t know what to say, but there are additional challenges since we covered that in #1. Not enough time and other business priorities are the most common excuses and complaints here. You have to get into the habit of blogging and sharing on social media. It is a learned skill and once you make it a habit, it becomes easier and easier. Start by setting an appointment on your calendar and treat it like it is an appointment with your biggest client. Don’t cancel or move it. It is an appointment with your biggest client, in fact, it is an appointment with all of your clients!
Next, use scheduling tools. There are programs like Hootsuite that let you schedule your social media posts in advance, so you can plan out your whole week or month. All good blogging platforms have this as well. You can take a day and write all your posts for the month, or you can write in off hours and schedule them to go live during the business day.
3. Measuring Content Effectiveness
Now this one is a little more tricky, and 49% of B2B marketers agree. First, you have to set up the tracking tools, then you have to decide what effective means for your business, and then you actually have to look at the results. Some metrics to consider when looking at your effectiveness include: number of views, number of likes and shares, number of click-thrus, and number of conversions to leads or customers. Most people are looking for new customers, but that is not the end all be all in Internet Marketing. Growing your number of email subscribers could actually increase your sales for years, not just the few days after you post something.
Increase your effectiveness by building your email list, not your followers on any other site, or your direct sales. If you get in the inbox, you have endless opportunities to get into the wallet.
4. Producing A Variety of Content
42% of people saw this a challenge. Personally, I think this is one of the easiest parts about Internet marketing. Each piece of content can be repurposed into all the other forms of content and reused. For example, each blog you write can include an image for Instagram or Pinterest. You can share that blog post on all your social sites, and then include the post in your email blast. After that, you can collect a series of blog posts for a whitepaper or ebook. You can talk out the subject for a podcast or video for YouTube or make a slide show with more images and share that again on social media or Slideshare. You can even turn the topic into a webinar… All from one really cool subject.
Another challenge though is getting a variety of topics. I covered some topic ideas in #1, but you can also set a topic for each day of the week or create themes for the month. How can you divide up your topics? By product, market or service? Could you share about different uses, industries, or price points? What else do you have going on people should know about? New sales, repairs, re-orders or upgrades? The possibilities are endless. Try Google for ideas…
5. Lack of Budget
Finally, we get one that we can’t do for you at MIMO Solutions. You have to come up with your own budget. Think of it in time, money and resources. What are you willing to invest in your future success. Typically, about 10% of your total revenue is a good marketing budget, but it varies by industry and profit margin. 41% of B2B marketers cited this one as a challenge. I am guessing it is because in large companies the marketers are not setting their own budget, and who wouldn’t want a blank check? For small business, you save yourself a lot of money by doing things yourself, but you can save a lot of time by hiring us to do it for you. One thing is for sure though, Internet marketing needs to be done. People don’t have the time or attention span to window shop or research in person anymore. The majority of your buyers are doing that online.
Start with a small budget and move your way up. Effective marketing should get a healthy return on investment so you can reinvest or grow your budget as you figure out what works. Try small promoted posts on Facebook or LinkedIn for $40. Try $100 in Google pay-per-click Adwords. Invest a small amount in monthly search engine optimization, email blasts, or blogging and see what works for you before you go all in.
There are lots of challenges in B2B marketing online. Skill gaps, finding team members to help, lack of an integrated marketing plan, lack of buy-in from ownership or management, and other technology related challenges can be tough. However, there are still endless opportunities for success online. I won’t kid you with the pipedream of viral videos and Billion dollar acquisitions, but think about your competition for second. You only have to be a little better than them to get that #1 ranking and a lot more leads from your Internet marketing.
Make a resolution to get better or get help with your Internet marketing this year…