It is not every day you get to make a website for NBA basketball player, a record label, and an internet sensation with over 3 Million YouTube fans. It is once in a lifetime, when they are the same website. Troy Hudson of the NBA started his own record label, and signed YouTube phenom 50 Tyson and several others. They maintain this site in-house now, but I did the main design, web store, social media integration for 50 Tyson, and the HudPlayer. The digital download sales of the songs was a first for me. “I ain’t gonna lie, man,” protecting 50’s digital rights and social accounts was a massive job.