Stine-Nichols Plumbing
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Logo Design In Kansas City
Logo design can be the most fun or most frustrating part of starting a new business or rebranding and existing business…
It all depends on the company and graphic designer you choose to do your logo.
Bad graphic designers are one-trick ponies, who can only create in one style or with one vision, and then they run out of ideas. Good graphic designers can take your vision and ideas and turn them into a reality. Great graphic designers understand the balance between giving what you want and giving you what you need. They can negotiate between parties and process multiple inputs, and then take all the information to create something new, fresh and unexpected. I always love it when the outcome is better than the vision I had in my head for the logo.
At MIMO Solutions, we only use great graphic designers in Kansas City to create your logo. We hire and work with professionals who understand that getting paid to design a logo is different than being an artist who creates what they want. They understand how to balance our clients needs, yet never settle for poor quality or functionality.
Logo Design Formats & Functionality
Logos are often simple artistic designs, but they can be very complicated when it comes to formats, flexibility, and functionality. You want your logo to be unique and instantly recognizable, yet it needs to be simple enough to be embroidered on a shirt or hat, printed on a variety of materials, and still look good blown up to gigantic proportions on billboards and signs.
For those reasons, you will want to stick to what is called “vector” or “line art” for your logo. That means that every part of the logo is drawn with lines and shapes instead of pixels like in a photo. You have probably seen where photographic look bad shrunk to tiny sizes or blown up too big. However, with line art, your logo will be able to stretch to infinite sizes with perfect resolution.
You will also want to stick to solid colors and fairly standard color options. Gradients, dots and small stripes don’t embroider well and they run together in small imprints like on a pen or other promotional item. Also, gradients can be trouble in screen printing for t-shirts or other items. You will probably want to limit our number of colors as well. It will save you a ton of money in your marketing for the rest of the life of your business… One and two color logos are often have as expensive to print or embroider than 4-color or full-color logos.
In short, you can have a great looking logo that works for a long time on a lot of different places, but it is probably going to cost you a small investment in a great graphic designer to get started.
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Call us today or share your questions in the comment below about our graphic design and logo design services in Kansas City.
Why Choose WordPress For Your Website?
WordPress is the world’s most popular website platform, but is it right for your organization?
In order to choose the correct website platform, you will first need to determine your goals. It all depends on what you want it to do. That being said, WordPress is the world’s most popular platform for a reason. It can handle the simplest to the most complex website designs and functions. Here are a few of the reasons we prefer WordPress for most of our clients.
Open Source Structure
WordPress was built and is maintained in an Open Source environment. What that means is that program is open to the public and free to use by all. A collection of programmers take suggestions and make upgrades based on the feedback that they get. Everything about WordPress is public information so programmers around the world can make improvements and suggestions to alter its functionality. What that means for you is that you don’t have to pay to use WordPress as your content management system for your website, and you shouldn’t have to pay for much custom programming, since the best programmers in the world have already developed solutions for most of the usual situations.
Responsive Designs
Possibly the greatest thing about WordPress over other platforms is its ability to make mobile-friendly websites without custom programming. Responsive design was developed in the last 5 years to allow websites to grow and shrink to fit the screen size of whatever device is being used to load you website. That means your site will look different on a smart phone than on a computer, and it will rearrange things to make it more user-friendly for your visitors. WordPress has some responsive capability out of the box, but adding a responsive design template can make a huge difference to your overall results, and it avoids the cost of having to build a separate mobile site or phone app.
Easy Design & Functionality Upgrades
The other great aspect of using design templates is the flexibility for upgrades. Technology and graphic design changes so rapidly that most people were having to completely rebuild their websites every 3-5 years. Now, with WordPress, you can keep your content, pictures, and database the same, and just overlay a new design on the frontend to bring your site up to date. This takes the cost of an upgrade from thousands of dollars down to as little as a few hundred if you can do it yourself.
A Wide Range of Plugins & Tools
Another cool aspect of open source programs and WordPress in particular is the ability to add on custom plugins, widgets, and tools to add special functionality to your website. With WordPress, most of these are already built by amazing programmers. Want to add social media widgets, ecommerce functionality, or user profile pages? All of these are already made and can be added to your site very quickly. Some are free and open source, other premium plugins can cost up to a couple hundred dollars, but in general, you are saving thousands that this type of custom programming would take on a traditional website or a build-your-own solution.
Security & Speed
Everyone has heard about websites being hacked, and WordPress in no different. There is no way to completely stop hackers, but with WordPress security updates and fixes come very quickly, typically before your normal small business site ever gets affected. The largest platform in the world has already dealt with most of the challenges that custom solutions have yet to see, plus they have the best proactive and reactive staff to deal with these attacks. The same thing is true with speed. As the most popular solution on the web, WordPress has developed tools and servers have developed technology to make sure these sites stay up and stay fast for the life of the website.
Getting started with WordPress
Are you sold? There are two ways to get started with WordPress. You can set up your own blog on WordPress.com or you can download the program and install it on your own hosting package and domain name. WordPress.com is free to get started, but it has some limitations for plugins and some design templates are more expensive. We recommend buying a small, dedicated WordPress hosting package and your domain name at Godaddy, and they have tools to automatically install the program for you. Another great way to get started is to go to WordPress.org and start learning more about it. There are plenty of articles, forums, and tutorial videos around the web to help you learn as well.
Call us today for a WordPress consultation and internet marketing plan at 816-616-2201.
Email Marketing
Email Marketing
Email Marketing Solutions
- Start building your list!
- Email Marketing Setup
- Email Newsletter Design
- Automatic Sign-Up Forms
- Email Creation & Delivery
- Mobile-Friendly Design
- Content Curation & Copywriting
Email Marketing Strategy
Rethink your email marketing strategy with the help of our experts…
- Identifying Ideal Clients
- Finding Them Online
- Building An Audience
- Converting Visitors To Sales
Almost everyone is on the email newsletter bandwagon these days, but if you are not yet or you think email has had its day, you might need to rethink your email marketing strategy. Your email newsletter should be the center of your internet marketing plan. Email is still the highest converting, most valuable way to market your business. One of the best ways to maximize your return on all your other marketing is to encourage your visitors to sign up for your newsletter.
Managing an effective email newsletter can be a tricky business. However, if you create magnetic content on a consistent basis, you can grow your own faithful audience that you can use to create new leads and sales all year round. That is easier said than done for most business owners. If you are struggling to build your audience, creating mobile-friendly emails, or just creating consistent content for your emails, then maybe we can help.
Give us a call today at 816-616-2201.
Social Media Marketing
Social Media Marketing
Social Media Solutions:
- Social Media Profile Creation
- Profile Optimization
- Background & Header Images
- Website & Widget Integration
- Social Sharing Tools
- Super Social Landing Pages
- Sharing Plans & Strategy
- And Much, Much More…
Social Media Marketing Strategy
Do you have one?
- YouTube
- Tik Tok
- And many more…
The ever-changing landscape of social media marketing can be overwhelming. Which ones do you participate in? What do you share on all these sites? How does it translate into sales? How can I keep up with all the changes? Don’t worry, we have the solutions.
Our team is full of social media junkies. We manage so many accounts that we have to keep up with all the changes, and we have the tools to make sharing and executing a strategy much easier. We were some of the first people on MySpace and have been social savvy ever since. We manage campaigns for small businesses all the way up to radio stations, record labels, and international franchises, and we can help you.
Great social media strategies start with preparing your profiles for window shoppers, finding your ideal clients, creating a consistent sharing plan, crafting compelling conversion posts and landing pages, and finally tracking your results and ensuring a return on investment. If you think ROI and social networking don’t belong in the same sentence, you might need to talk to an expert.
We can help, give us a call today at 816-616-2201.
LinkedIn The Sandler Way
Our founder, Mike Montague, co-authored a book about how to use LinkedIn for salespeople. The book is co-sponsored by Sandler Training and LinkedIn themselves and is available for a free download.
Visit www.sandler.com/linkedinsecrets to get a free PDF version of the best-selling book!
Advance Social Media Management
Research, Evaluation & Audience Analysis
In order to craft the most effective social media marketing plan, we will first need to take a look at your current assets, audience, and do some competitor research. We will take a 360 look at the social media landscape for your company. We will also take a special look at keyword research, audience characteristics, and competitors.
Social Media Marketing Plan, Policy, & Calendar
We will then need to create a comprehensive social media marketing plan. This should include a social media policy for all participants, including employees, vendors, and other marketing partners. We will also collaborate on a content creation and marketing calendar for social media. This will allow us to work with other marketing initiatives, plan ahead for major events, and schedule minimum levels of posting and sharing on which we can build with live interactions.
Social Media Set-Up & Management Tools
We will also include initial set-up and creation of official social media profiles. We will set up listening and sharing tools, reporting tools, and brand monitoring tools. This may include linking accounts, setting up auto-posting software, and other applications for contests, sharing, or website integration. Monthly reports will be generated, which will recap activity, audience growth, and any other performance benchmarks we determine to measure success.
Social Media Management
We will help you manage your social accounts with as little or as much input from us as you want and need. We can create quarterly or monthly campaigns, create posts, images, videos, and offers, and execute the whole campaign for you. This can include daily posting and audience interaction, monthly content creation, and quarterly assessments.
Social Media Training
MIMO Solutions will provide training for any or all staff, distributors, vendors, or other partners on any necessary social media networks and associated tools. We will train audience of 1 to 1,000 on what they need to know to make the most of social media. Training is provided by certified trainer, Mike Montague, author of the upcoming book, Social Selling the Sandler Way.
- Research and Audience Analysis
- Marketing Plan and Policy
- Account Setup and Sharing Tools
- Outsourced Social Media Management
- Social Media Training