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What is Search Engine Optimization (SEO)?

What is Search Engine Optimization (SEO)?

Search Engine OptimizationModern SEO Explained:

Old School Search Engines

A lot people have differing opinions about search engine optimization (SEO) these days. Most of them are out of date. When the major search engines were first developed in the late 1990’s, SEO was mostly about putting keywords on the page. Originally, it was all about keyword stuffing, putting the keywords everywhere and anywhere on the page so that you had the word there the most times. The search engine companies quickly learned that this was a bad way to rank people, because anyone, including porn companies, could put any keyword or phrase on the page and rank highly, regardless if the page actually had anything to do with the phrase or not.

Quality Modification

The search engines changed their ranking structure by assigning quality, density, and other scores to the pages. Since, the search engines knew that they couldn’t take your word for it, they started looking for more objective metrics by which to measure. The looked at how long the domain name has been registered, the keyword density and context, and other page attributes like title tags, image names, and text size, in order to determine what the page was really about. This was a major shift in search engine optimization, because it required some attention to detail and finesse in your page planning. However, it was still largely in your control, and people still cheated the system.

Google Search Engine OptimizationPagerank Modification

The biggest shift in SEO came from Google’s invention of the Pagerank. Google was the first to include “off-page” information in their rankings. This means that Google no longer takes your word for it. They want to know what other sites say about your page. They look at what sites link to you and what descriptions they include in the links. The number and quality of people linking to you count like referrals towards your high ranking. This was another major shift in the search engine optimization landscape, and became much more harder to cheat. However, where there is a will, there is a way, and people began trading and buying links to their site, and thousands of directories and submission services popped up where you could create your own backlinks. Google was forced to adjust by adding quality of backlinks into their pagerank system.

Modern SEO & Individualized Rankings

Google has proved that they can largely stay ahead of the people trying to cheat the system. Current rankings are based on thousands of indicators and measurements. They include things like your social media activity and follower, your page traffic, backlinks and local map listings, review sites, page loading speed, and still some on page things like original copy, copy length in words, and the usefulness of the content. Google is literally watching and tracking every move you make and everyone else makes on the web. This means they can see who likes and stays on a site when they find what they are looking for and rank that page high based on the stickiness of the website. If everyone that visits your site, goes back and searches again, Google can downgrade you for that term because they know you are not providing what searcher want to find…

They also now have the power to show different users different search results based on their personal preferences. That means if they know you are a golfer, they show you golf results when you type in “handicap”, but if you are physically disabled, they can show you medical results when you type in “handicap.” This largely means that keywords are completely irrelevant, and the context in how you use the words are more important. Google has openly admitted that they don’t even factor the “keyword” HTML tag anymore. They don’t have to take your word for what your site is about. They can figure it out based on all the web activity around the world.

search-engine-optimizationWhat does this mean for you and “SEO experts”?

Well, it means that it is impossible to game the system. There are no more magic tricks that get you high rankings for a certain keyword or phrase. You have to do the hard work of actually earning a spot  in the rankings by providing searchers what they need, doing it fast, and doing it so well that they tell other people about it and they stop looking. Modern search engine optimization is about building an online reputation for your website and organization. While there still are some basic optimization techniques to showcase your website in the best possible light to the search engines. These techniques are more about NOT making mistakes, than they are about ranking you higher, and there are thousands of mistakes that amateurs could be making. However, after your site, social, and map listings are optimized, your ranking results will largely be determined by the quality of your content and your company.

Don’t hire an SEO expert without finding out what they are going to do for you. If they are still focused on keywords for search engine optimization, they may be 15 years behind the times. If they are focusing on your online reputation and quality content, then you may have found a winner! 

Good luck and good content!

Kansas City Royals T-Shirt & Web Design

Kansas City Royals T-Shirt & Web Design

MIMO Solutions is proud to announce that we did the t-shirt and web design for KC Royal Tees!

With the Kansas City Royals in the World Series for the first time since 1985, the Kansas City area is going nuts for the new t-shirts and other Royals apparel to mark the occasion. Everyone is proud to show their Kansas City and Royals pride!

MIMO Solutions designed 12 new Kansas City Royals T-Shirts, and the first 4 are now available for purchase online and the other 8 will be available by the end of the month on dozens of products. We are sure to have more designs coming with a KC Royals win in the World Series as well!

Check out these designs and then visit the website we built for KC Royal Tees in just 24 hours to relaunch in time for Game 1 of the World Series on Tuesday!

 

KCroyalTee-Ad-300

LinkedIn Announces Changes To Your Company Page…

LinkedIn Announces Changes To Your Company Page…

We’re writing to let you know about an upcoming change that will affect your LinkedIn Company Page.

What’s changing and what you should expect
On April 14th, we’ll remove the Products & Services tab from all Company Pages. We constantly evaluate how features are used and are making this change to focus on areas of the product that have proven more valuable for administrators and more engaging for your followers.

Until then, you’ll still be able to edit your existing Products & Services tab, but you won’t be able to add new items.
Where you should share content about your products and services now
While this tab is going away, we offer two alternatives for sharing products and services content that many companies are already using and benefitting from: your company’s updates and Showcase Pages.

Learn more about your options »

Thank you for your continued use of LinkedIn Company Pages as we work to improve your experience.
Thank you,
The LinkedIn Company Pages Team

Maximize LinkedIn From Click To Close – March 20, 2014

Maximize LinkedIn From Click To Close – March 20, 2014

We will be hosting a special LinkedIn Workshop for Sandler Training Kansas City on March 20th, from 8am-10am.

 

This workshop is perfect for:

  • Salespeople who don’t actively prospect on LinkedIn
  • Executives looking to use LinkedIn to enhance their reputation
  • Young professionals looking to grow their network
  • Not-so-young professionals who have yet to embrace social media

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Ready to take your prospecting to a new level?

If you want to learn how to systematically used LinkedIn to significantly impact your business, make plans to attend this special 2-hour workshop.

This session is designed to show you not only how to utilize LinkedIn as a powerful, proactive prospecting tool, but also as a way to get introductions to hard-to-reach decision makers and actually set appointments with new prospects in your calendar each week.

Learn How To…

  • Put a system in place to make LinkedIn pay off for you
  • Make LinkedIn prospecting replace your cold calls
  • Gain successful introductions from your connections
  • Grow a significant LinkedIn presence and attract new prospects
  • Use the features of LinkedIn that will make you kick yourself for not knowing until now
  • Stop passively using LinkedIn and take control of the amount of introductions and referrals you get!

Mike MontaguePresented by Mike Montague

View Mike Montague's LinkedIn profileView Mike Montague’s LinkedIn profile Mike is our resident Internet Marketing & Social Media Expert. He has worked as the Promotions & Website Coordinator for Cumulus Radio Stations and the Chiefs Radio Network, and Internet Marketing Director at Ad Trends Advertising. He has consulted for several international franchises and hundreds of small businesses, and spoken to countless groups about maximizing social media and the rest of their Internet presence. Mike is an associate at Sandler Training, where he provides training and coaching on management, sales and customer service. With over 230 offices in 28 different countries, Mike has collected LinkedIn prospecting best practices from around the world to share with workshop participants.
 

See what past participants have to say about attending Maximize LinkedIn:

“This was 2 hours well spent to receive practical steps on how to use LI for business development.  I gained a lot of knowledge about how I can use LI to leverage my network and build a new list of prospects. Money and time well spent!” — Andrew Spottswood, Sr. Technology Consultant at Nuvodia

“The LinkedIn Seminar was very insightful and proved to be useful as a tool for prospecting.  I really enjoyed the section on how your profile should be built as that is often something that my prospects and networking partners view and it was a good reminder to make sure that I have that buttoned-up on my end.  I never realized that some of the search features existed and I immediately employed those when I returned to my office.  LinkedIn for me in the past has been a side item but this seminar helped me understand that it can play a more active and strategic role in my sales efforts.” — Brittney Hurst, Manager of Business Development at American Express

“The LinkedIn Boot-camp at Sandler Training provided everyone the technical aspects of LinkedIn, but reminded us about the “human factor” as well.  LinkedIn is simply a tool used to make a connection, and they demonstrated how it can be used not just to connect, but to engage.  I would recommend this class to anyone, regardless of their experience with LinkedIn.”   — Steve Alexander, CEO Space

 

Maximize LinkedIn is Thursday, March 20th, 8-10AM

Five Minutes With VitoInvestment: $149

Register now and get a FREE copy of Five Minutes With VITO to help you learn how to get and maximize appointments with the Very Important Top Officer. Seating is limited to the first 25 registrations.
Sessions are held at Sandler Training, 4824 NW Gateway, Riverside, MO 64150. Leave your laptops at home and come prepared to discuss your challenges with using LinkedIn for prospecting…

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